Two months ago, Talroo's friends Fred Glaeser and Susie Paine from Vector Marketing (Cutco's Sales Arm) visited our office in Austin.

They brought me a truly memorable gift: a specially made Cutco knife set. Yesterday, I finally got a chance to try it. The knife cut through steak like it was butter.

But the gift I remember even more was something Susie said: “You need branding.  We tested many job sites and found Talroo by chance.”

My reply was honest: “I felt our product needed to become better before we earned the right to brand.”

What I felt in that moment was warmth — not only because there was truth in what she said, but because there was genuine care in her tone.

And she was right.

If Talroo becomes one of Vector Marketing's top candidate sources, then we are already good enough for many more employers.

For a long time, we may have been too much of an underdog builder — always wanting the product to improve one more level before telling the world who we are.

Sometimes a company does not need more proof.Sometimes it needs a customer to remind it that the proof is already there.

Susie gave me that push.

It is time for Talroo to start telling its story.